Hitting New Records in a New Niche

Hitting New Records in a New Niche

New client, new campaign, new niche…

And only 6 days in! 

I’ll tell you how many leads in a bit… you won’t believe the number, but I will tell you. Promise. 


Ya know, customer DATA. Name, email, phone number of your past, current and potential future customers.

Did you know data is more valuable than Bitcoin, oil, and GOLD?

All the huge companies are collecting data. Simple. Gather the data then market to it over and over. I call them all LEADS as in “leading to the next sale”.

Sales secret; the 2nd sale is easier to make than the first. If you have the data you can make another offer and get that 2nd and 3rd sale. And on and on.

This new client of mine is a large family business. Over 50 years old. Thousands of customers. Nationally known as a leader in their industry. Thriving.

But they want more. (I like that)

Yet… no data. No way to make offers to their potential, next, past or even best customers. No way to offer special promotions. No predictable way to INCREASE SALES.

They have a website.

Their social media (Facebook) is FANTASTIC!

Great posts.


Awesome engagement.

Raving fans.

Exactly how it should be done.

Yet, it was shrinking due to Facebook’s “algorithm”.
(tech talk for “You have to pay FB to get your own posts shown to your own fans” otherwise they just show the posts to a small percentage of your fans)

Back to the leads…

Ready for that number?

I’ll type it out so you know its not a typo.

Six Hundred and Eighty leads in 6 days! BOOM!
And they are even in their slowest month!

And we’re just starting. We are only in the testing and collecting stage. Just wait until we start selling. Not to mention their busy season. 

This is a great case of “do it right first THEN ad the gas” with ads and blow it up!

You need 3 things to grow a business with sales funnels.

1. Gotta have a great product that you believe in. 
2. Have an offer that converts. 
3. Advertise that converting offer! (BOOM GOES THE DYNAMITE!)   

It only works in order. 1-2-3. Lots of businesses are starting at 3 with boosting or thinking their offer is “go to my website”.


Product – Everyone is selling something. Product, service, information, appointments, phone calls… If you don’t believe in it 100% why should your prospect? Here’s a hint, they won’t.

Offer – Your offer needs to hit your market right between the eyes in a way that they say yes when the time is right. i.e. If you are in a crowded mall full of prospects and you stand up on a chair and yell it out… and people buy it. That’s a good offer.

Expert tip: Once you get a good offer, you need to OFFER IT! Daily.

If you ain’t yellin’ you ain’t sellin’.

Thou shalt work the offer every day!

By the way… Why are you scared to post your offers on your personal wall? My guess is that you don’t believe in your product 100%.

Ads – This is the gas! If 1 and 2 are strong THEN the sky’s the limit. There is no marketing budget if these two are converting. A strong conversion rate should get you a strong ROAS (return on ad spend) and it works like this… spend $1 on ads and get more than $1 back in sales.

Got a shitty product or shitty offer? How about no offer? When was the last time you bought a bad offer?

If you have a poor offer or product, you can’t spend enough on ads to get it profitable. Get it?

BUT… Advertising good products with good offers… now we’re talkin scale city.

Recent numbers from another client… $16 to $1 return on ad spend. *results not typical but neither am I. 

Question #1: If I gave you $16 back for every $1 you gave me… how many dollars would you give me? 

Question #2: How many leads did you get in the last 6 days? 

Question #3: Which question hit you the hardest?

Tough love.

If you think you are ready to grow and want to see if your business qualifies (lots don’t), hit me up and let’s start a conversation.

I’d love to help you either way.

If you skipped down here to see the number of leads… I’m not going to tell you! JK. I buried it in the middle of the post. Re-read it fool! 

After 21 Years In Business Cherubini Designs Becomes The Cherubini Company

After 21 Years In Business Cherubini Designs Becomes The Cherubini Company


To be able to say Cherubini Designs has come full circle is an understatement.
We are just starting a new chapter in our book of life and business.

As I reflect back when we started our business Cherubini Designs 21 years ago I always come back to the reasons why.
Was it money?  Well sort of but not exactly.

I always knew I wanted to do something creative and I loved talking to people.  Yep Type A here…if you know me you know what I am talking about!  Pat was a part owner of Boat Boys in Heath and we needed an income from me to get us by in the winter.  Boats don’t really run well in freezing weather and boy does Ohio have too much of that!  We KNEW we didn’t want to put Chase (our oldest son) in daycare so we had to do something.  We wanted at least 1 parent to be able to experience the milestones and be there for every sickness or school function.  It was just our choice and we were willing to give up money to do so.

So, Pat purchased the newest website design software on the market for me; Corel Website Design Suite.  Honestly, it was the ONLY thing on the market back then!  Heck, Yahoo was the only search engine and there were no joke only 2 entries per page or maybe 5 for a search.  Yep I am THAT old!

I began to teach myself design from a book that was 3 inches thick.  Again, if you know me I don’t read manuals.  It is easier for me to just dive in and play.  That is the artist in me!  So I started with friends and family sites to build my portfolio and that is all she wrote!

Ok, now what do we do?

I began cold calling and visiting local businesses sometimes with Chase in tow.  Newark is a small town where everybody knows everyone else and who doesn’t love a baby???  Not only are babies chick magnets they are business magnets too!

After a year and a half of this, it was finally time to really take our business to the next level and I needed Pat home to do so.  It took him all of 2 seconds to say yes and I now had a partner in the business and most importantly in raising our kids all day long!

We were able to now scale the company quickly by adding more auto dealerships to our list.  These brought us a monthly recurring income while I was gaining new design clients.  I won’t go into all the details but the years to come we would build a large portfolio and  start and develop online marketing at the same time coaching our boys and girl (yep 3 kids now) in almost every aspect of their athletic endeavors.

Yep we can honestly say we were there for them through it all.  Pat coached and went to almost every soccer, hockey and lacrosse game.  We were and are able to see every volleyball game even though my butt hurts to do so!  Who ever invented wood bleachers should be shot!  lol

So I guess I am saying we did it for time and family and lifestyle.  Money came too, not as much as we really would like but we live comfortably even though most of my family and friends haven’t a clue what we do.  They think we sit in the hot tub all day drinking margaritas.

Well, we do….have our staff meetings in our hot tub!  Our staff meetings are usually in the morning and evening which include our kids now.  Yep, they want to finally do what we do.  How freaking cool is that?

So this is why I say we have come full circle.  My oldest just turned 21.  My business just turned 21.  I used to haul him around with me to land and take care of clients.  I carried him around and now, he wants to carry on the business along with his brother.  So this is why we changed the logo and have a new website.

And so Chapter 2 begins….

Join us in our journey!  Tell us about yours or tell us what you really want to do.  Maybe we can help!  Lord only knows we have been through more ups and downs in the market and still survived.  Somehow we survived.  I think we were “Destin”ed to help others do the same.  Our picture is from my favorite Florida vacation spot Destin.  Our logo for this site and for the group encompasses what we love about Destin.  Join our group on Facebook at: FlipFlop.biz



Boy has OUR site changed over the years!

I retrieved these from the site Waybackmachine.org so some of them are not complete.  Images don’t always archive very well and Flash doesn’t at all.  Enjoy these though!